NIKE releases 99 Jerseys designed from 11 mythical beasts and invite people to compete for them. The teaser is a call to action video, asking people to sign up for the competition.
Prior to the competition for Nike's 99 Jerseys special collection which will be hosted in Beijing in April, we release a teaser featuring the designs of jerseys, inspired from the 11 mythical beasts in the military rankings back in the Ming and Qing dynasties.
I was involved from concept to execution, focusing on highlight the materials and the animal designs in 3D, playing with lighting as well as helping on the final editing.
Client: NIKE Shanghai
Agency: W+K Shanghai
Jerseys Production house: Pussykrew
Music: Big Knows